Are you looking for the best ways to make money on TikTok? There are over 12 ways, in this post you are going to explore them.
TikTok is the most popular video-sharing app that allows users to create and share short-form videos on any topic. If you are a content creator or social media manager, you can monetize your creativity and content easily. The primary ways to make money on the platform are the TikTok Creator Fund, which rewards creators based on your video’s performance and engagement. TikTok Shop by selling products directly to your followers, participating in affiliate marketing programs and collaborating with brands for sponsored content. The TikTok Creator Marketplace connects creators with brands seeking influencer partnerships, while the Creator Effect Rewards program incentivizes the creation of engaging effects and filters.
Here are the detailed 12 ways on how to earn money using TikTok in Kenya.
Live Gifts
“TikTok LIVE Gifts” allows viewers to send virtual gifts to creators during live streams.
Viewers can purchase TikTok Coins, the platform’s virtual currency, and use them to send these animated gifts to show appreciation for the creator’s content. The value of the gifts varies, ranging from as little as 5 Coins (around $0.012) up to 35,000 Coins (around $500). When viewers send these gifts, the creator earns a portion of the Coin value, with TikTok retaining the rest. Creators can also earn “Diamonds” or “Lions” on TikTok, which are a separate virtual reward system. Diamonds are earned based on the number of gifts received and other engagement metrics. Creators can then exchange their Diamonds for real monetary payouts, with TikTok taking a 50% cut.
To take advantage of this monetization opportunity, creators must first enable the “LIVE Gifting” feature in their TikTok settings. This allows viewers to send gifts during their live streams. Creators can then promote this feature to encourage their audience to show their appreciation through virtual gifts, which can translate to real earnings for the creator.
Creator’s Fund
The TikTok Creator Fund is a monetization program that rewards a you for content based on your video’s performance and engagement metrics.
Your pay is calculated based on the number of video views and engagement rate received. While the exact payment rates may vary, creators typically earn between $0.02 to $0.04 per 1,000 views through the TikTok Creator Fund. To be eligible for the Creator’s Fund, you will need to have at least 10,000 followers and 100,000 video views in the past 30 days.
By participating in the TikTok Creator Fund, creators can monetize their content and generate a passive income stream based on their audience’s engagement and viewership.
Creator Next Program
The TikTok Creator Next program is a supportive initiative designed to nurture emerging creators and help them grow your online presence and viewership on the platform.
Through this program, you will receive mentorship, resources, and opportunities to collaborate with other creators and brands. Additionally, participants gain access to exclusive workshops and events aimed at enhancing your content creation skills and understanding of the platform’s algorithms.
By participating in the TikTok Creator Next program, you can elevate your content quality, expand your reach, and potentially attract money through brand partnerships and sponsorship deals.
TikTok Shop
The TikTok Shop enables you to monetize your videos by selling products directly to your followers. This feature facilitates seamless transactions within the TikTok app, allowing creators to showcase and promote products through their videos and profiles. By using the TikTok Shop feature, you can monetize your fam, influence and engagement with their audience in a more interactive and transactional manner.
Whether selling clothes, kitchen ware, or services, the TikTok Shop feature gives you with a convenient platform to monetize your creativity and cater to the needs and interests of your followers.
Affiliate Marketing
Affiliate marketing is a lucrative opportunity for TikTok creators to earn commissions by promoting products or services to their audience.
You will partner with brands and leverage various online affiliate marketing programs. You will be paid a percentage of sales generated through the set referral links and promo codes. This online monetization strategy allows you to monetize your influence and recommend products that align with their niche and audience’s interests.
To succeed in affiliate marketing on TikTok, focus on authentic recommendations, disclose any affiliate relationships transparently, and provide valuable content that drives engagement and conversions.
Sponsored Content and Brand Partnerships
Collaborating with brands for sponsored content and brand partnerships is the other common monetization strategy for TikTok content creators.
Brands will pay you as an influencer to promote their products or services through sponsored videos, TikTok challenges, or endorsements. By leveraging your influence and creativity, you will then negotiate for a lucrative deal with your brand and generate income through sponsored content collaborations.
When pursuing sponsored partnerships, you should align with your audience’s interests, maintain authenticity in their endorsements, and adhere to FTC guidelines regarding disclosure of sponsored content.
TikTok Creator Marketplace
The TikTok Creator Marketplace is a platform that connecting you with brands seeking influencer collaborations.
It will facilitate communication, negotiation, and collaboration between creators and brands, streamlining the process of securing sponsorship deals and branded content partnerships. By joining the TikTok Creator Marketplace, you will have access to a diverse range of brand opportunities, allowing you to monetize your content and expand your partnerships portfolio.
To stand out in the marketplace, you should have a unique video styles, high engagement metrics, and an audience demographic that fits the target brand niche and values.
TikTok Creator Effect Rewards Program
Creating engaging effects and filters can make you money through rewards through the TikTok Creator Effect Rewards program.
The TikTok will reward you if your effects and filters gain popularity and usage among the platform’s user base. You need to develop innovative and visually appealing effects, to enhance its appeal, attract more viewers, and potentially earn rewards from TikTok.
Participating in the TikTok Creator Effect Rewards program will give you recognition, exposure, and additional incentives to continue creating and sharing your unique effects and filters.
TikTok Series
Developing TikTok Series is a strategic approach to keep the audience engaged and hooked on your content.
Invest in making episodic series, that build anticipation, foster community engagement, and encourage repeat viewership. TikTok Series focus on telling compelling stories, educational content, or showcasing recurring themes or challenges. Thus will establish a loyal fan base and maximize your content’s reach and impact.
To make money through successful TikTok Series, focus on following tips.
- Plan your content calendar
- Maintain consistency in posting
- Incorporate elements of vivid storytelling
- Include cliffhangers to keep viewers coming back for more on next episode.
TikTok Subscriptions
You can make money on TikTok by offering exclusive content or perks through TikTok subscriptions.
You will give your paid subscribers to premium content such as behind-the-scenes footages and personalized shoutouts. You will keep incentivizing your audience to support you financially to unlock more benefits. The paid subscriptions help you to grow a closer relationship with your most dedicated fans, provide value-added content, and generate a recurring revenue stream.
To gain more paid TikTok subscribers, you should communicate your value proposition clearly, deliver on your promises, and engage with subscribers to foster a sense of community and belonging.
TikTok Ads
TikTok ads is another major revenue stream to monetize your TikTok.
TikTok has many advertising formats, including in-feed ads, branded hashtag challenges, branded effects, and top-view ads. Advertising brands are willing to pay you in order to reach a wider audience and engagement. You can also partner with a brand directly to create sponsored content that integrates seamlessly with TikTok users experience while generating income through advertising placements.
By collaborating with brands on advertising campaigns, creators can monetize their content and leverage their creativity to deliver impactful brand messages to their audience.
Affiliate Marketing
Finally, you can sell digital products, merchandise or act as brand ambassadors or middleman for influencer campaigns.
Selling digital products, such as e-books, presets, or online courses, allows you to monetize your expertise and knowledge. Merchandising involves selling branded merchandise, such as apparel, accessories, or lifestyle products, to fans and followers.
Acting as brand ambassadors or intermediaries for influencer campaigns involves representing brands, negotiating deals, and facilitating collaborations between brands and fellow creators, earning commissions or fees in the process.
In conclusion, considering these TikTok monetization strategies, you can diversify your income revenue streams, make more money, and build a sustainable career on TikTok.
